Since 1995 we have been working to bring warmth, joy and longevity to human-pet relationships. We are proud of being a Brazilian company specializing in high-quality nutrition for dogs and cats and the first company to develop Super Premium foods in Brazil.

To us, your pet’s quality of life comes first. This is why our foods are prepared with carefully selected, top quality ingredients, in compliance with our stringent quality standards.

We put sustainability into practice on a daily basis in our production and supply chains and are committed to conscious consuming at all levels of activity, while always putting animal welfare first.

Everything we do is aimed at offering our costumers cutting-edge, specialized nutrition tailored to individual pet needs and life style.

Our portfolio includes dry foods, wet foods and cookies and the brands PremieR, GoldeN and Vitta Natural. More than 305 items are marketed exclusively through our specialized sales channels, including pet shops and veterinary practices.

We are proud of our contribution to a healthy life permeated with good moments. Truly.


To bring warmth, joy and longevity to human-pet relationship.

Only a company specializing in high-quality nutrition can turn this mission into reality.


To nurture the bond of love between owners and pets by being your brand of choice for as long as your pet lives.


  • Innovation;
  • Consumer focused;
  • High-quality products and processes;
  • Long term relationship;
  • Committed to results;
  • Human resource development and training.